Roederer did not get its present name until 1833, but was in existence as far back as 1760 under the name of Dubois Père & Fils. Louis Roederer was a hardworking man who succeeded in selling his Champagne in several important export markets. Roederer’s real ace was, as with Clicquot, the Russian market.
Tsar Alexander II wanted a more impressive label to show his guests, and in 1876 he made a special order for the first transparent Cristal bottles, which at that time actually were made of genuine crystal.
The wine was stunningly sweet and gave Roederer had some problems with disposal after the Russian revolution, when the firm was stuck with unpaid invoices and stores full of sweet Champagne that no one else wanted. The company recovered in the 1930s, when Camille Olry-Roederer took the helm. She invested the money earned from sales in some exceptional vineyards: in Aÿ, Hautvillers, Cumières, Louvois, Verzy, Verzenay, Vertus, Avize, Cramant, Chouilly, and Le Mesnil.
Original/ photos available upon request
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